FreeStore FoodBank
Cincinnati, OH, USA
This campaign began with the most powerful insight of all, a life experience. Lou Maurio, while in Cincinnati for a presentation to Procter & Gamble, was moved to write a song about the plight of a homeless woman and child he saw living in Fountain Square. When a P&G executive, who just happened to be the Chairman of the FreeStore FoodBank, expressed interest in the song, Lou offered to create a campaign for the organization.
VIEW ENTIRE CASE HISTORY

Coordinated Campaign for Learning Disabilities
New York City, New York, USA
Identifying the problem of Learning Disabilities in children is often difficult for parents. Many are afraid of the stigma of labeling their child LD, others simply don't know where to turn for help.
VIEW ENTIRE CASE HISTORY

Hasbro
East Long Meadow, MA, USA
"Daddy, come & play a game with me." These were the words that inspired this motivating campaign for Hasbro. The objective: to influence parents to start playing board games with their children at an earlier age, and make it easier for them to choose an appropriate game to play.
VIEW ENTIRE CASE HISTORY