While in Cincinnati on business for Procter & Gamble, Lou Maurio, a New York City advertising executive, was inspired to write a song after seeing a homeless woman and child in Fountain Square.

The song, "They Aren't Far Away," became the foundation of his campaign for the city's FreeStore FoodBank, the most successful fundraising campaign in the history of the organization.

Lou received the "Key to the City" from the Mayor. But more importantly, he felt the satisfaction of working for the organization, while he continued to create campaigns for nationally known products from Folgers Coffee to Continental Airlines.

His desire to do even more for nonprofits and the people they assist, inspired the creation of SRM, Socially Responsible Marketing. An organization devoted to creating motivating, affordable strategic communications for corporations and non-profit organizations that want to make a difference.